Let’s let respondents decide what matters- Research Live
This article on Research Live by Roger Sant, VP at Martiz Research, is an excellent example an organisation realising the value of respondents and treating the more like customers.
Definitely worth a ready, and good to see more organisations taking this stance in the industry.
Link to Article- http://www.research-live.com/comment/lets-let-respondents-decide-what-matters/4003484.article
