A New Business
Not content enough with being incredibly busy and sleep deprived with the birth of our second child, I have decided to try my hand at contracting/ consulting through my own business. This is something that I have never done before and due to current circumstances (having my position made redundant at my previous job), I have decided to take on a new challenge.
My aim is to help clients realise the potential of online research and online communities, and how they can greatly benefit a business. Not only a market research organisation, but any organisation that is willing to research themselves, their clients and customers and their industry.
The barriers to entry are much lower than in recent years, and thus these types of insights are more attainable than ever. Companies just need a little bit of a helping hand to realise the potential of this medium.
In addition to this, I am going to be working to help organisations gain further insights from their existing databases, through custom panels and online communities. There is a vast untapped wealth for may companies in existing databases that needs to be explored sooner rather than later.
